UI/ UX and Digital Marketing
Optimizing UI/UX for Conversion
Even with the best lead flow management strategies, converting leads into customers can be challenging if your website or app isn’t user friendly.
Bloom employs a team of UI/UX, content and branding professionals who specialize in optimizing your fintech digital assets for conversion.
Understanding the unique ways in which consumers interact with fintech products, we design and build the most efficient paths within the customer journey. That may include eliminating unnecessary screens, long load times, or inconvenient steps in your loan application process and replacing them with enhanced solutions. Then we routinely monitor consumer behavior on your digital platforms to assess what changes, if any, need to be made to improve the customer journey.
Ultimately, we design straightforward and easy paths for your customers to take.
Supporting Organic Conversion
Although some fintechs rely on lead providers to remain competitive, the Bloom creative team bolsters lead flow strategies by supporting organic conversion.
From incorporating search engine optimization (SEO) to creating engaging email marketing campaigns, we make it our mission to maintain and grow your traffic.
We’ve consistently achieved increased conversion rates through our targeted email and multi-channel campaigns - a major factor in decreasing customer acquisition costs for our clients.
Integration and Quick Execution
We understand that the “look and feel” of a website, app, or any digital platform isn’t effective without great technology behind the visuals.
Many of our clients’ user interfaces are connected to complex backend and database systems. We rise to each unique challenge, working closely with our own backend developers and our clients’ dev teams to make sure every aspect of the customer journey not only looks good, but also functions well.
Our experience with a diverse set of systems gives us the ability to launch new platforms or update existing platforms quickly.
Industry Knowledge
What really sets our creative team apart is their extensive knowledge of how to navigate an industry as highly regulated as fintech. The content and design of our services have been developed to address the applicable industry standards that could make all the difference in mitigating risk.
To learn more about our UI/UX and digital marketing services, schedule a consultation today.