AI-driven Analytics
Bloom’s data-driven underwriting systems are specifically tailored to help you find and retain leads with the highest probability for conversion and profitability.
Our proprietary underwriting models allow our clients to develop profitable products across the credit spectrum. Our systems are designed and managed by talented data scientists who work closely with seasoned financial experts to help you make better business decisions.
For every stage in the fintech service delivery cycle, we’ve developed innovative machine learning and statistical models that consistently give our clients a competitive advantage.
Lead Flow Management
May fintechs rely on lead brokers to funnel them leads that may or may not convert.
Our solution? Algorithms that rank an extensive list of lead generators by factors such as acceptance, conversion, and default rates.
This narrows down your lead sources to the ones that are most likely to deliver high-converting leads for your specific product.
Risk Evaluation
Before we recommend a purchase on any lead, our machine learning and statistical models perform rigorous evaluations for fraud prevention and to enable better client risk decisions.
This process enables our clients to confidently deliver services to eligible, near-prime and subprime borrowers without risking profitability.
Powered by one of the most robust AI-driven decisioning platforms, our models can evaluate an applicant in as little as a second.
Lead Bidding
Even if leads convert into customers, paying too much to acquire them cuts into profitability.
Our lead bidding models give us a good sense of the true dollar value on a lead versus the standard listing price a lead generator may provide.
In many cases, we’re then able to negotiate for much lower prices on leads, cutting major costs for our clients.
Product Development
In addition to creating more efficient underwriting systems for existing financial products, our team will recommend new products based on empirical evidence predicting their potential for success on the market.
Leveraging our data analytics, new companies can strive to confidently break into fintech with effective products and seasoned fintechs can seek to increase their ROI by breaking into new customer segments.